We have advanced to the semi-finals of the Coolest Dutch Brands 2025 , organized by FONK magazine . And that really feels like a milestone.

We already considered it a huge honor that we were nominated at all. But that we are now in the semi-finals , along with five other strong and inspiring brands? We are truly proud of that. The selection was made by a professional jury of creative strategists and brand experts from the industry. The fact that they view Moodies as one of the coolest brands in the Netherlands is wonderful recognition of everything we build every day.

For those who don't know us yet: we make reusable menstrual and incontinence underwear and swimwear . Products that are comfortable, stylish, and reliable, while simultaneously saving hundreds of disposable products per person. Each pair of panties replaces up to 150 disposable products . We work with sustainable materials such as bamboo, consciously choose quality and fit, and design collections that you wear with pride. From basic models to our lace lingerie sets: confidence can look beautiful too.

Our mission goes beyond just the product. We want to contribute to a world where reusable is the norm. Where menstruation and incontinence are no longer taboo. Where women and girls feel free and confident in every phase of their lives. The fact that precisely this combination of sustainability, commerce, and social impact is now being recognized and appreciated on this platform means a great deal to us.

On March 11, we get to pitch live for a spot in the final. Exciting? Definitely. But above all, a chance to tell our story on an even bigger scale.