At Moodies, we're celebrating a double nomination! We've been named one of the 50
most challenging companies in the Netherlands in the MT/Sprout Challenger50, and
included in the top 12 of FONK magazine's Coolest Dutch Brands 2025.
Two recognitions that perfectly demonstrate what Moodies stands for: courage, innovation and
social impact.
A mission that started with one idea
When we started in 2020, we had a clear mission: to change the way
how people deal with menstruation and incontinence. Get rid of the discomfort, get rid of
with the shame, and above all: away with the waste of disposable products.
What started as an idea to help women navigate their cycle more comfortably, grew
into a brand that combines sustainability and self-confidence, with underwear that
not only feels good, but also does good.
Breaking taboos
The nomination for the MT/Sprout Challenger50 is a special milestone for us. Every
Every year MT/Sprout selects companies that dare to break through the existing system and
We do that every day. Menstruation is often still a taboo. Many people find it
uncomfortable to talk about, while it is something very natural that half of the
world population experiences monthly. Because of that silence, shame persists,
ignorance and misunderstandings exist, for example, about what is normal or what
products are available. We want to break that taboo, because menstruation and incontinence
are not a weakness, but a natural part of life.
Sustainable design that can be seen
The second nomination, from FONK magazine's Coolest Dutch Brands 2025, underlines
that sustainability and design can go hand in hand.
We believe that menstruation does not have to be a limitation, but rather a natural
part of life. Moodies stands for honesty: in our materials, in our
communication and the impact we make. We develop products that really
are sustainable: reusable, long-lasting and produced with respect for
people and planet.
We don't do this alone. Together with our community, we work step by step on
Awareness, knowledge sharing, and breaking taboos. Our customers appreciate
our quality and service, but especially that they experience us as reliable and close by.
brand that really understands what they need.
Our mission is clear: every woman in every stage of life deserves a comfortable,
A stylish and sustainable alternative. And that includes a brand that enhances that feeling.
Our logo represents the connection of different cycles. In this way, we contribute together
a better world by reducing plastic waste, we are continuously working on it
improving our products both functionally and for people and the environment and
save yourself money in the long run.
And our colours; the natural green, soft beige and warm pink tones reflect
who we are: honest, down-to-earth and confident.
Even our name, Moodies, often raises a smile. It represents the many 'moods' that
women can experience from powerful to vulnerable and shows that every mood is there
may be.
Making an impact, together with our community
Behind every pair of pants lies a mission. We want to break taboos and increase knowledge.
That's why we work together with foundations to reduce period poverty,
including Children's Aid, the BruZelle Foundation and the Poverty Fund Foundation.
We donate Moodies pants to girls and women who need them most.
Because no one should be held back by something as natural as menstruation.
And the appreciation of our customers says it all: they come back en masse and we score
high on the reviews.
Together on the way to the new normal
The nominations of MT/Sprout and FONK feel like a pat on the back, but also as
fuel for the future. We continue to innovate with new models, improved
materials and even more focus on comfort and durability.
Real change starts with openness. By talking about menstruation, by sustainable
making choices easier and showing that reusable can also be beautiful.
With every pair of pants, every conversation and every collaboration, we continue to build a world
where menstruation is not an obstacle
