Looking back on two years of Moodies

What a ride! Moodies has been around for two years now, and today, November 12th, we launched our webshop two years ago. In this short time, we've experienced and learned an incredible amount. Launching Moodies in 2021 was an exciting challenge, especially because period underwear was still relatively unknown in the Netherlands at the time.

Why I Fell in Love with Moodies

Find out why I'm head over heels for our product:

1. Innovative Category: Moodies introduces a completely new category with the combination of underwear and menstrual products.
2. Sustainability first: We strive to continuously deliver more sustainable products .
3. Inspiring Content: Moodies offers a platform for creating engaging content around menstruation.
4. Overcoming Barriers: It has been a challenging yet exciting journey to bring this product to girls and women, and I am grateful for the support of my partner Miguel, without whom I could not have done this, and whose knowledge has accelerated my progress.

Moodies Core Values

At Moodies we stand for important values:

• Sustainability: Our products are continuously improved to be more sustainable.
• Knowledge sharing and breaking taboos: Moodies contributes to breaking taboos surrounding menstruation and shares knowledge on this subject.
• Period poverty : We donate 5% of our sales to period poverty and aim to make our product accessible to people with a city pass by 2024.
• Inclusivity: We want to be there for every woman.

Growth and collaborations

Since launch we have achieved several highlights:

• Expansion to Physical Stores: A successful trial at Veritas/Belgium and expansion to 80 stores.
• Collaboration with Wehkamp: Moodies is now also available at Wehkamp.
• DA Drugstore Trial: This month we are starting a trial at 23 DA Drugstores.

The team behind Moodies

Besides Miguel and myself, we cannot do without our permanent team:

• Vivienne: Our Support and Confidence: Vivienne has been crucial for products and the site since the beginning, now she focuses on product development.
• Sophie: Creative Power: As a junior brand manager, Sophie shapes all our expressions with input from the entire team.
• Bente: Online Marketing Guru: Junior online marketer who supports us in various areas.
• Donna: Intern in Action: Donna helps us with social media and has become indispensable.

We are proud to say that Moodies:

• Significant Reduction of Menstrual Waste has generated: Our products contribute to a more sustainable planet.
• Contribute to Period Poverty: By donating 5% of our sales.
• Positive Reviews: Nearly 700 reviews with a score of almost 4.5/5.
• Change in Habits: Many girls consider period underwear an essential part of their routine.

Moodies on the map and future ambitions

Moodies is firmly established, but we're aiming for more! Our goal is to reduce sanitary pad and tampon waste, making our planet a little more pleasant. Together, we're building a future without period waste! 🌸💚