World Water Day , celebrated every year on March 22, is a day to reflect on the importance of clean and accessible water. Many people don’t realize how much water is used in the fashion industry – and menstrual products are no exception.
Disposable tampons and sanitary towels are largely made of cotton and synthetic materials, which require enormous amounts of water. For example, a single cotton T-shirt requires 2,700 liters of water to produce, and the impact of sanitary towels and tampons is similar. In addition, many menstrual products contain plastic, which contributes to waste pollution. An average menstruating person uses around 11,000 disposable products in her lifetime, which not only creates waste but also keeps water consumption high.
In addition to the environmental impact, hygiene and health also play an important role. Disposable menstrual products are often bleached with chemicals such as chlorine and dioxins, traces of which remain in the products. Although the amounts are small, long-term exposure can cause irritation or disruption of the vaginal flora.
Menstrual underwear as a more sustainable alternative
A reusable alternative like Moodies period underwear can make a big difference. Our undies save up to 67% water compared to disposable period products. This is not only because they are reusable,
but also because Moodies chooses sustainable materials such as bamboo and recycled cotton . These materials use less water and are better for both your hygiene and the environment. For example, bamboo uses up to 90% less water than cotton, grows without pesticides and absorbs more CO₂. In addition, recycled cotton reduces the demand for new raw materials.
A survey of 142 Moodies users found that 34% of respondents consider water consumption an important factor when choosing period underwear. A conscious choice for both comfort and the planet!
Fair production and conscious choices
In addition to sustainable materials, we also value fair production. Our products are made in a SMETA-certified factory in China, where working conditions and environmental impact are strictly controlled. This means that Moodies not only contributes to water conservation, but also to a responsible production chain.
What can you do on World Water Day?
Want to help reduce water consumption? Choose reusable products, like Moodies menstrual underwear, and save thousands of litres of water. Wash your underwear at 30°C for the most sustainable option, but Moodies can also withstand washing at up to 40°C for extra hygiene. Use an environmentally friendly detergent to save extra energy and water.
Every conscious choice counts. By switching to more sustainable menstrual products, you can significantly reduce your impact on the environment.
